Abhinav Pandey

Hello ! I AM Abhinav Pandey. I'M Expert in Growth Hacking and digital analytics.

SMO Strategies To Guide And Tools To Magnify Those Strategies.

14 Dec 2018 | 825 Views | Blog Detail

Social Media Optimization

Social media has an immense potential for marketing and advertising. It is used by many people every day for different purposes. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines.

Internet based life enhancement can likewise make more traffic,development to your site and increment your rankings on web crawlers. Having the correct methodologies set up is critical to the procedure.

The following are some of the social media strategies you can use-

Step 1. Set social media marketing goals that relate to your business objectives

The most important step to creating a social media marketing strategy is to create your objectives and goals. Without goals, you have no way to kip track and measure of your success or your social media return on investment.

Each of your goals should be characterized by the following:

- Specific

- Measurable

- Attainable

- Relevant

- Time-bound

Step 2. Make findings about your audience

Knowing who your audience are and what they want to see on social media is key to developing content that they will like, comment on, and share or repost. It’s also important for planning how to convert your social media fans into potential customers for your business.

Step 3. Make findings about your competitors

A competitive analysis should be conducted.

A competitive analysis enables you to understand who the competition is and what they’re doing well and gives you opportunity to observe and detect their flaws. You’ll get a good sense of what’s to be expected in your industry, which will assist you in setting a better social media targets of your own.

This analysis will also help you detect the open opportunities. For example, maybe one of your competitors uses more of Facebook, but is less active on Twitter or Instagram. You might want probably want to focus on the networks where your audience is given lesser attention, rather than trying to buy the heart of the fans away from an already established player.

Step 4. Find your own source of inspiration

While it’s important that your stands out and is unique, you can still get inspiration from other businesses that are great on social media. Social network success stories could be adopted also. All of the social networks feature success stories that specify how brands are using their tools effectively and productively. You can easily find these on the business section of the social network’s official website.

To make the best of social media optimization, businesses need to make their content as relevant possible as well as shareable. The more the content is shared the higher would be its rankings in search engines. This will lead to a strong social media presence and help in driving traffic on the business website.

Following are the tips to make your website social friendly-

Be mobile-friendly

When was the last time you viewed your business website on your phone? Try Go through every page and see how each one appears on a mobile platform. If it doesn’t please you, make sure you have the mobile-friendly optimizer option enabled on your website.

  • Ensure that the mobile-friendly optimizer option is enabled on your website
  • Be conscious of the content you have in sidebars (which can be easily overlooked)
  • Don’t make users go through the stress of clicking to the next page for each image, example,or product you want to showcase,list as many as possible on one page,or else the user may just give up

Have links to your social media accounts

These days, people want to check your business out on social media platforms. They like to see what other people say about you and your business, your product or service, and your customer service. So, make it easy for them to access you and talk to you. Put links on your main website page to connect people directly to your social media page or accounts.

Use social media share icons

Have the social media share icons inserted on every post, article or blog content on your site. There are various options for you to install that will allow users to automatically post your link on their own social media platforms.

· Enable comments

People would love to be able to contact you immediately and without having to take extra steps to do so. They don’t always want to stress around for your phone number or email address, and they may not want to post on your social media platforms for whatever reason.

Create them the avenue to leave a comment directly on each relevant page on your website. Especially ones that could initiate discussion. They may commend your product, make complaints about it, or ask you a question.Most importantly, make sure you reply to each and every comment. Be sure to have something installed on your website to oversee and delete the automated bot comments that can inevitably show up.

· Add social media feeds to your website

If you’re posting on social media regularly, you can add an icon to your website that will display an updated account of your social media feeds. This way, people will see that you are a real, up-to-date business person who is very active on social media. Being regularly active on social media helps make your brand easier to relate with, personal and inviting to new clients and customers.

Marketing on Social media has proven to be one of the most cost-effective online marketing strategies. It’s possible to grow your popularity and build awareness about your brand without directly paying for it unlike paid advertisement.

However, if you want your social media campaigns to gain more solid ground, you simply can’t do it without some important marketing tools at your disposal.

These social media tools will further assist you to discover more content to share, schedule your posts efficiently, and use those ideas to improve your campaigns.

Ready to find out which of the social media marketing tools are the best for your organization?

Top social media optimization tools


Buffer is one of the most popular and recommended tools in the industry. With it, you can schedule any variety of posts across any platform of your choice, even patterns of posts would be specified, such as “every day” or “weekdays. Buffer can also be used to follow up on your posts, making you aware which ones were most effective, and why they were effective.

Sprout Social

Sprout Social is an all-round social media marketing tool that helps managers control their efforts best. It includes multi-level access, allowing directorial control, and granting access from lower-level team members to better organize and distribute tasks. It comes with full post scheduling capabilities, fully detailed analytics platform, and even a social listening platform to let you understand better how your demographics use your platforms of choice

Meet Edgar

Meet Edgar is a social media tool that allows you to recycle old posts. All you have to do is organize your post in category, schedule all your content by category, and then Edgar will automatically go through and post your content from all category. Once it’ done going through all of your scheduled posts, then it will start recycling the older updates category by category.

Hoot suite

Hoot suite is a simple to use but powerful tool for an average social media marketer. With a free version and relatively cost affordable options, Hoot suite can be used to schedule posts in advance on a several number of different social platforms and measure analytics to further determine how your content is performing.


IFTTT which means “if this, then that”. With it, you can make use different tools together to create individual sets of instructions better known as recipes. For instance, you can set it up to create and send a tweet every time you make a new Facebook post. It’s a bit technical to get used to at first, but you can use other recipes to blend in easily. Most importantly it’s completely free and easy to use.


When you take a first look at SocialOomph, it may seem easier to use than some of the other tools on this list, but its basic functionality makes it special. With SocialOomph, you can upload in bulk a mass of different updates all at the same time. For instance, you can make a list of a number of blog posts in a text file and upload them to be distrusted randomly at certain time intervals on the platforms of your choosing. Here, you’ll also have access to access follower analysis and complaints and tools to help you boost your audience engagement.


BuzzSumo is one of the best tools designed for discovering fresh, or popular content on the internet. With it, you can type in a topic or keywords and find a breakdown of some of the most popular recent posts in those categories, as well as a list of several influencers who are sharing that content also. This is a brilliant way to discover new ideas for your content marketing and social media campaigns, as well as to distinguish between influencers in your industry who can help you expand your following, visibility, and business reputation.


Feedly is popularly known also as a content discovery tool, like BuzzSumo, but it works in a slightly different way. Feedly is preferably a content aggregator, and you can use it to obtain content from any number of several different areas, adding your ideal reading material into a single feed that you can go through at your free time. It can't provide the same in-depth metrics that BuzzSumo does, but it will surely provide you ample reading material, so you never run short of things to post about on your social platforms.


Oktopost is a social media management tool specially created for B2B companies. It permits you to schedule your content, calculate its effectiveness, create content to be shared and listen to the social conversations that are important for the development of your business. It even helps you in managing large social media teams.


Tagboard is majorly a social listening tool. All you are required to do is type in a term, topic, or hashtag, and you’ll see how much that topic has been discussed in the social world. It’s a more advanced way to monitor things like brand and product popularity, more so it’s also a useful tool to come up with new ideas on what to post and how to engage your consumers (most importantly as trends progresses).

Lastly, there is virtually no doubt that social media connects directly to search engine rankings of every website. So, your social media platform acts as an extension of your SEO practices and greatly impacts your brand identity, popularity and overall online ranking.

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